Economic Development and Culture Essay

According to Easterly (2001), attempted remedies to underdevelopment (like loans, FDI, population control) are generally determined by non-economic factors such as demographic variables, cultural characteristics, and political systems. In the following paragraph, Easterly demonstrated the devastating implication of a single path to economic development in many Third World countries. Now, the assumptions of both classical economists and political economists are under attack. There is one element that both these theories ignored: culture. Sociologists and cultural anthropologists often argued that there is no single path to economic development when culture is taken into consideration. Market institutions and free trade instruments have usually low adoption rates in many underdeveloped countries (Easterly, 2001). The reason is not obvious. Traditional methods of production and exchange often obscure economic principles. These traditional methods of production and exchange constituted a significant part of culture. For example, in the 1950s, the so-called ‘trickle down approach’ became popular in the West. The idea is simple. The adoption of technology flows smoothly from the capitalist class to low income agricultural families (Easterly, 2001). Translated into income, the rate by which the capitalist class accumulates wealth is correlated with the rate by which low income agricultural families accumulates capital. In short, the approach benefits all individuals who adopt prescribed technologies (since these technologies increase production and improve efficiency). Such approach was enthusiastically received by Third World countries in the 1950s and 1960s (Easterly, 2001). However, after two decades of trial, it was clear that it failed to produce the desired results. Farmers did not adopt the prescribed technologies, as what the proponents of the approach expected. Several studies were conducted to determine cause of the failure. Culture was seen as the ‘culprit’ variable in those studies. Third World farmers failed to adopt prescribed technologies because: 1) such technologies were antithetical to traditional beliefs and farming practices, and 2) culture did not permit them to use such technologies. These results generally struck down the traditional economic approach to development. Economic principles are not the sole determinants of economic development. Easterly (2001) summarized the role of culture in economic development. His main propositions are as follows: 1) Many economic policies failed because it never incorporated elements of cultural life. Such can be said of the ‘trickle-down approach’ used by many Third World countries in the 1950s and 1960s; 2) Culture decides which and how economic policies should be undertaken. For example, an economic policy that fosters information liberalization in an Islamic country is doomed to failure. An economic policy should be socially accepted; 3) Culture provides an avenue for feedback for implemented economic policies. Culture is itself a collective entity that dictates which economic policies are sustainable in the long-run. Acceptance is not the issue, rather the long-term utility to the society; 4) Culture provides individuals, groups, and institutions the necessary moral information of specific policies. When viewed from the social exchange theory, it is these moral information that enable individuals and groups to rationally weigh the benefits and costs of particular economic policies. In the book Culture Matters, Patterson’s essay successfully showed that economic models failed to explain the persistent social and behavioral chaos that defines inner urban life (Culture Matters, 494). Patterson argued that economic models only explained the tangible elements of economic life; that is, economic models only touched issues like income, consumption, savings, and investment (Culture Matters, 495-98). When those economic models were used to explain behavioral differences across individuals, groups, and classes, they ended in self-insufficiency. However, Patterson’s essay revealed another striking fact. Cultural differences, behavioral outlook on wealth, and socio-religious beliefs were seen as determinants of income, investment, and savings. Groups that have a positive outlook on wealth and investment have tendencies to adopt capitalist principles. Groups which adhere to conservative religious beliefs tend to view capitalist principles as ‘unChristian. ’ In short, cultural differences determine economic development. To restrict economic development to the twin principles of free trade and non-government intervention is misleading. If a country wanted to experience economic development, it must take into consideration non-economic variables. Political culture, ideology, socio-religious beliefs, and systems of exchange are some of the non-economic variables that influence economic decision-making patterns. Works Cited Culture Matters. Ed. By Lawrence Harrison and Samuel Huntington. New York: New York Basic Books, 2000. Easterly, William. The Elusive Quest for Growth : Economists’ Adventures and Misadventures in the Tropics. MIT: The MIT Press, 2001.

Marketing plan of Himalaya shampoo Essay

EXECUTIVE SUMMARY While providing verities in product, company have to focus mainly on pricing. In India there are customers with variety of spending capacity on a particular product, but most of them will focus on economic mid range product. In Indian shampoo market there is huge scale of pricing as well as quality. While confirming final selling price of Himalaya shampoo, we have to consider the pricing of contenders. Because if we sell it on high price most of customers will not dare to try an expensive shampoo first time, they will choose their usual one. On other hand if we sell it on very low price, they will definitely think that this product is not good in quality & they should not buy it. For very good results, we have to maintain our price with competitors & attract customers. Other additional offers like buy one get one free, free sample distribution, additional in quantity; selling combos  in affordable price will help to attract more & more customers. INTRODUCTION AIM – SALES GOALS Making a benefit is the most critical some may say the main target of a business. Benefit measures victory. It might be characterized basically: Incomes – Overheads = Benefit. PROSPECT GOALS Individual offering capacities as a vital segment inside an organization’s bigger reconciled showcasing interchanges technique. Client deals are the soul of a business, helping straightforwardly to the organization’s end result. When bringing a deal to a close or starting special exercises, associations should first comprehend the necessities, needs, and propensities of their intended interest group. SCOPE The section, at around Rs 4,000 crore as of January 2012 (according to Nielsen information) is developing by over 18 for every penny yearly. Furthermore rivalry for an allotment of this pie is compelling. Shampoos likewise delight in one of the most noteworthy infiltration levels (around 80-85 for every penny) crosswise over item classes in India, making it essential for brands to continue advancing to stay ahead (Portion and principle, 2012). BACKROUND – The Himalaya herbal company has been manufacturing different types of natural personal care segment since 1999 to creating efficient simple life for human beings. . The key factor of company is that, they are helping people to realize importance of herbal & natural product for their personal care needs. Companies’ natural & herbal personal care products are very distinguished than other synthetic chemical personal care products in different manners. CURRENT SITUATION ANALYSIS INTERNAL ANALYSIS MISSION Himalaya’s mission is to make home grown wellness a piece of each home. We need to be the most trusted organization in experimental natural human services and most respected for our morals, qualities and duty to  manageability. Build Himalaya as a science-based, critical thinking, head-to-heel brand, outfit from nature’s fortune and portrayed by trust and sound lives. RESOURCES HUMAN RESOURCES To contract the fitting employee for open positions in your organization, we must utilize a few levels of profiling. We’ll make a profile of the employment obligations and additionally the normal experience and aptitudes you’ll require from a representative. Throughout the enrolling procedure, We’ll incorporate profiling perspectives from competitors through their provisions, resumes and the particular meetings. FINANCIAL Finance figure out the capability for the business to attain the procurements of the business proposal. On account of a created business this involves an evaluation of the present budgetary status of the business incorporating bargains, misfortunes and speculations. The arrangement might as well likewise rough the monetary necessities of the business and the sources to acquire the accounts. INFRASTRUCTURE & EQUIPMENTS The foundation regarding structures and the layout is key for boost up marketable strategy. Moreover, the gear needed in the business for instance, gadgets for the work force. For a created business, the arrangement might as well portray what supplies necessities redesigning or trade to accomplish the arrangement’s goals. OFFERING The disclosure set what’s to come course for Himalaya. It offers the opportunity of the quality of exploratory exploration. It likewise taught the vitality of persistence, ardour and tirelessness. Company have kept tabs on changing over Ayurveda’s home grown custom into a reach of restrictive plans devoted to sound living and life span. Shampoo is basic day to day use product which is almost preferred by most of people. This people will have their own expectations by using any particular shampoo brand. To fulfil this requirements ‘Himalaya’ shampoo have to highlight that offering shampoo products with different purposes like anti-dandruff, soothing &  moisturising, volume & bounce, anti-hair fall, extra moisturizing with proteins, gentle daily care, softness & shine. BUSINESS RELATIONSHIPS Business relations will be relations between stakeholders in the business procedure, for example, management worker, the employer/employee and business accomplice, employer/employee-outsourced representative relations, and so on. Note the significant provision that cost alone is not the main attention. Short survey of dispersion force issues: EXTERNAL ANALYSIS (external environmental factors) POLITICAL COMPONENTS How and what degree an administration mediates in the economy. Particularly, political elements incorporate ranges, for example, charge arrangement, labour law, ecological law, exchange limitations, duties, and political strength. Political variables might likewise incorporate merchandise and administrations which the administration needs to give or be given and those that the legislature would not like to be furnished. Moreover, governments have extraordinary impact on the health, training, and base of a country. ECONOMIC COMPONENTS Incorporate financial development, investment rates, trade rates and the expansion rate. These elements have significant effects on how organizations work and settle on choices. Case in point, investment rates influence an association’s expense of capital and subsequently to what degree a business develops and grows. Trade rates influence the expenses of trading products and the supply and cost of foreign made merchandise in an economy SOCIAL FACTORS Variables incorporate the social angles and incorporate health cognizance, populace development rate, age dispersion, vocation mentality and accentuation on wellbeing. Drifts in social components influence the interest for an organization’s items and how that organization works. Case in point, an ageing populace may suggest a more diminutive and less-willing workforce . Moreover, organizations may change different administration systems to adjust to these social patterns. TECHNOLOGYCAL FACTORS Innovative components incorporate natural and ecological viewpoints, for example, R&d action, robotization, engineering motivations and the rate of mechanical change. They can figure out restraints to section, least productive creation level and impact outsourcing choices. Moreover, mechanical movements can influence expenses, quality, and lead to development. ENVIRONMENTAL FACTORS Natural variables incorporate climate, atmosphere, and environmental change, which might particularly influence commercial ventures, for example, tourism, cultivating, and insurance.furthermore, developing consciousness to environmental change is influencing how organizations work and the items they offer- -it is both making new markets and lessening or crushing existing ones. LEGAL FACTORS Legitimate elements incorporate segregation law, shopper law, antitrust law, livelihood law, and health and wellbeing law. These components can influence how an organization works, its expenses, and the interest for its items. MARKET ANALYSIS Size of Indian shampoo market is 3098 Cr. With 16% of growth every year(Pareek, 2013). Hair care items like oil, hair cream and cleanser have been the quickest developing fragment of the individual consideration advertise in India. Because of growing of working class pay bunch populace, the business size of items. The span of the cleanser business sector is assessed at over Rs 25 Bn comparing to about 60,000 to 70,T000 tonne of the material. Interest of cleanser was 7000 tons in 1995-96, 21000 in 2000-01 and 33000 in 2005-06. Cleanser infiltration is evaluated now roughly more than 60% populace and anticipated that will sail 100 percent in nearing years while it was just 18% in 1995-96 and was concentrated to urban territories just (halalshampoo, 2010). MARKET TREND Products readied by the concoction business till date, have been less significantly synchronized inside India than in European case and quickly no Asian figure proposes biological worth seals or documentation. Provincial  supporters are bit by bit requesting â€Å"green† way out. In this, free conviction is forward of organization plus industry methodology. Likewise, bargains for the strength chemicals section are mounting quite quickly, fixated as an after effect of emphasis energetic about â€Å"green† high-execution items. A short specify of the way that provincial India makes up shut three-fourths of India’s populace and 51% of the sum disposable wage is sufficient to discover that this business holds a lot of potential. COMPETATIVE SITUATIONS The vast majority of the organizations have seen just a marginal plunge in edges in the previous two a long time notwithstanding the steep merchandise expansion, as they were ready to take value climbs without much safety. The key danger to edges can hail from increased rivalry from a profound pocketed player needing to increase market offer. In the previous 10 years we have seen substantial classifications like cleansers, cleansers and biscuits seeing sharp plunges in edges because of climbing intense force. CUSTOMERS NEEDS The main thing they had was the information of nature, accumulated in the ayurveda. With the art of Ayurveda’s, a few herbs and verdures were utilized to make ayurvedic makeup that truly met expectations. Ayurvedic beautifiers not just enhanced the skin yet went about as the shield against any sort of outside influences for the figure. Ayurvedic products otherwise called the natural have the same respectable holdings in the up to date period too. There is a wide extent of the natural beautifiers that are made and normally utilized for every day purposes. Natural beautifying agents like grown like Himalaya shampoos. SWOT ANALYSIS Hair & Care Parent Company Himalaya Category Personal Care brands- Herbal Shampoo Sector FMCG USP Multiuse herbal shampoo STP Segment Mid-priced herbal shampoo Target Group Middle class segment Positioning Hair & Care offers the potent nourishment of Herbal ingredients that reduce hairfall & moisturize SWOT Analysis Strength – Gained reputation as made out of Natural extracts – Strong brand value of Himalaya – Has user-friendly herbal nature – High quality of the product – Excellent distribution of Himalaya ensures availability Weakness – Market share is limited due to presence of strong competition – More emphasis needs to be put on increasing reach of product Opportunity – Can also launch shampoo and conditioner of same brand – Huge market potential – Launch Variety for overall members of family. Threats – Plenty of competitors – Almost no differentiation – Conditioners +shampoo mix might replace hair shampoo TARGET MARKET SELECTION & POSITIONING STRATERGY Market division is the division of the aggregate business sector into more diminutive, moderately homogeneous assemblies. It is important to portion or group the different individuals or foundations so as to recognize those with sufficient obtaining force, power, and eagerness to purchase. There are no gender orientation restraints regarding the showcasing of their item. Guys and females much the same are given items that will engage their contrasting styles and tastes. POSITIONING Items positioning alludes to ‘the client recognition of the spot an item or brand involves in a given market.The positioning of the Himalaya brand is ‘get it’. the joy would just be accomplish when they get an uplifting state of mind by others, that is the reason they have to comprehend themselves to know the real things they require, Himalaya needs to be seen as brand that realize what lady feel, what they need and Himalaya are letting them know, ‘we feel what you feel’ Positioning essentials: – Positioning is the single most excellent impact on a client’s purchasing choice. – Every client assesses items in the business sector as per their mental guide of the business. – Positioning exists in clients’ personalities, not in positioning explanations. – Individuals don’t effectively or readily alter their opinions in the vicinity of an item’s positioning. – Positioning must first exhibit an item’s importance, utilizing supportable, believable, and accurate terms. – Making the item less demanding to purchase through viable positioning makes the item simpler to offer. – Getting Into the Mind of the Consumer OBJECTIVES BRAND LEVEL OBJECTIVES Eventually, brand level benefit focuses are relied upon to help the in general augmentation of the company’s benefits. Nonetheless, when a firm holds some diverse brands, distinctive advertising and dissemination arrangements may be needed for each. A few variables become possibly the most important factor in augmenting worth. Product line objectives Firms profit on the totality of items and administrations that they offer, and off and on again, benefit could be expanded by settling for little edges on some, making up on others. For instance, both producers and retailers. DISTRIBUTION OBJECTIVE A company’s dissemination targets will eventually be quite related—some will upgrade one another while others will contend. for instance, as we have talked about, additional selective and higher administration dissemination  will for the most part involve less force and lesser scope. Cost must be exchanged off against pace of conveyance and for Communication Objectives BRANDING Branding is the utilization of a name, term, image or outline to give an item a remarkable character in the commercial center. Advertisers have three significant vital choices: maker marking vs. private names; singular marking vs. family brands; and co-marking. Furthermore, they must think about if to look for trademark assurance for their brand. LOGOS Logos are a discriminating part of business showcasing. As the organization’s significant graphical representation, a logo stays an organization’s brand and turns into the absolute most obvious sign of the organization inside the target market. Therefore, a generally composed logo is a key a piece of any organization’s general advertising system.everybody has, knows the logo that runs with the name. It’s all in the acquaintanceship of: Organization Name + Logo = costumers recollecting your organization and what it is you do. VALUE PROPOSITION A quality recommendation is a guarantee of worth to be conveyed and a conviction from the client that esteem will be encountered. A quality recommendation can apply to a whole association, or parts thereof, or client records, or items or administrations. Making a worth recommendation is a piece of business methodology. System is dependent upon a separated client worth recommendation. Fulfilling clients is the wellspring of feasible worth creation. Advancing a quality suggestion is dependent upon a survey and examination of the profits, expenses and esteem that an association can convey to its clients, prospective clients, and other constituent gathers inside and outside the association. It is likewise a positioning of worth, where Esteem = Profits. MARKETING MIX STRATERGIES PRODUCT PRODUCT CONCEPT An item notion is a printed, pictorial, or ridiculed up representation and portrayal of another item. The idea gives an unit for conveying to both  customers and the improvement group the way of the new item, how it will work, the item’s characteristics and qualities, profits, purpose behind being, also what issues it will explain for the client. Contingent upon both the relative freshness of the thought and the phase of improvement, there are different organizations in which thoughts could be exhibited. Know our types of shampoos Type of Shampoo Key Features Protein Shampoo Fortified with proteins Clarifying Shampoo Used to deep clean hair and remove buildup Volumizing Shampoo Adds body to limp hair Moisturizing Shampoo For dry hair. Keeps spilt ends in check. Revitalizing Shampoo Made for colour treated, chemically processed, damaged hair Anti-Dandruff Shampoo Contains medication that rinses away those flakes 2 n 1 Shampoo Combination of shampoo and conditioner PRICE Connecting a reasonable and precise sticker to your items and administrations might be an unpredictable adjusting of careful control. It might as well shock no one that numerous entrepreneurs have a progressing battle with setting their evaluating systems. Some use unseemly methodologies, for instance, endeavoring to dependably be the most minimal estimated player in the business sector, while others neglect to change their methodology to profit by business changes. The Importance of Accurate Pricing Clients need the best esteem for their cash, and consequently they will just about dependably do a quality examination and make buys dependent upon the  best cost for the best esteem. To show, put yourself in your client’s position. Assume you go into an office-supply store to purchase a ream of paper for your printer, and you find that there are many choices to browse. Conducting Market Research Statistical surveying is obliged when you propose to increase an aggressive point of interest through estimating. You’ll need to utilize exploration to figure out what contenders are charging for items or administrations like yours and survey how your offerings measure up as far as quality contrasted with those contenders. Knowing this will help you figure out a reasonable cost. DISTRIBUTION OBJECTIVES A company’s conveyance targets will eventually be exceedingly related—some will upgrade one another while others will contend. for instance, as we have examined, more selective and higher administration conveyance will for the most part involve less force and lesser range. Narrow vs. wide reach: The degree to which a firm may as well look for tight (select) vs. wide (extreme) appropriation hinges on upon various components. One issue is the purchaser’s probability of exchanging and eagerness to pursuit. Retailers included in a more restrictive dispersion game plan are liable to be more â€Å"devoted†Ã¢â‚¬â€i.e., they will have a tendency to Suggest the item to the client and subsequently offer expansive amounts; – Convey bigger inventories and choices; – Give more administrations PROMOTION DIRECT MARKETING We think about immediate advertising promptly in the term as a â€Å"differentiation† circumstance against which later channels might be analyzed. when all is said in done, you can’t spare cash by â€Å"dispensing with the mediator† on the grounds that delegates represent considerable authority in performing certain undertakings that they can perform more efficiently than the maker. Mediators perform errands, for example, – Moving the merchandise productively – Breaking mass – Combining products – Including administrations Internet Marketing (Electronic Commerce) Genuine offers of items e.g., Amazon.com. Promotion/advertising: Clients might be viably focused much of the time in light of the setting that they, themselves, have searched out. Client administration: The site may hold data for the individuals who no more have their manuals convenient and, for electronic items, give redesigned drivers and programming patches. Statistical surveying: Information might be gathered generally cheaply on the Net. Public Relations Our company have to have a consistent communication with clients, representatives and diverse stakeholders. This adjusting of connection is carried out by people in general connection office. The significant capacity of general society connection office is to handle press discharges, help item reputation, make and uphold the corporate picture, handle matters with officials, guide administration concerning open issues. Himalaya shampoos have to be taking a gander at approaches to merge with capacities of advertising and open connection in showcasing open connection. The immediate obligation of showcasing open connection (MPR) is to help corporate and item marking exercises. ACTION PLAN step 1 Behaviour statistical surveying. Take in who is utilizing the item, who will purchase it and to whom would it say it is helpful? Step 2 Examine the rivalry. Assess how your item varies or contrasts with current item offerings and figure out the routes in which your product/company outperforms. Distinguish the explanations clients buy somewhere else and the ways that you can lure them to buy your new item. Related Perusing: Gourmet Nourishment Items Showcasing Arrangements Step 3 Figure out your advertising procedure and test it with center aggregations to  figure out their reaction to your advancements. Best item starts include promoting of numerous sorts. Online advancements, radio/television spots, and email sales can all lead a guest to your site to take in more about the new item and other item offerings. Step 4 Make an advertising system. Thoughts incorporate permitting the press to survey your item, composition articles to send to open media, giving questions, and holding a launch occasion. The more chances you need to present your item to the target advertise, the more individuals will know the item and get intrigued by obtaining it. Step 5 Assess the availability of the launch to determine the in general timing is composed and the item is totally primed when it is declared. Step 6 Make a timetable in the advertising arrange and catch up normally to guarantee that everybody included is on calendar. Step 7 Train your client administration branch completely so workers can successfully offer the item. The moment the item is accessible for buy, your deals staff ought to be completely educated about the item and primed to offer it. MARKETING BUDGET Assuming that you are not certain what particular objectives you might want to set (for instance, what number of prospects you require), the best system is to begin in view of the finish: Figure out aggregate income: Settle on the measure of income you might want to gain for that discharge time span. Audit your income projections for the year, and figure out what amount you could ascribe to this discharge. Figure the amount of clients obliged: Partition your normal income by the normal deal quality to ascertain the amount of clients you have to sign. Comprehend your deals win proportion: Utilizing past bargains, apply what number of prospects you might need to attain the amount of clients needed. When you don’t have that number, a sensible â€Å"win rate† is give or take 1 in 5 (20%). This will provide for them you the amount of prospects you will get MARKETING BUDGET there are general guidelines, however there are additionally various weakening variables for each one organization to think about. The measure a  business might as well plan changes dependent upon its residency in the commercial centre on promoting secured items, yet numerous purchaser items organizations use 50 percent or a greater amount of their net income on starting new offerings. Using the general rules of thumb, calculate your company’s ideal marketing budget below: Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility Total Revenue x 10% = Marketing budget required to grow and gain market share CONTROLS & CONTIGENCIES A promoting emergency arrangement can help a little business secure income, productivity and client relationships by planning for startling occasions. The sudden entry of an effective new contender, an issue in your store network, the abdication of a paramount deals delegate, an infection assault on your site or the revelation of a significant item abscond can have genuine outcomes. When you have an emergency arrangement set up, you can react rapidly to changes and secure your organization against the danger of business and budgetary harm. – Awareness – Monitor – Response – Manage CONCLUSION With the development in the improved markets approaching immersion, purchaser bundled products organizations started looking to advancing and rising markets for future development. Worldwide Himalaya Herbal Company one of the organizations that had a vicinity in a few rising markets incorporating India, where it worked through its subsidiary. The case concentrates on Himalaya’s technique for developing two adult brands with mass claim of their herbal shampoo range, by focusing on new sections in creative ways. REFERANCES external environmental factors. (n.d.). Retrieved 2 3, 2014, from dineshbakshi.com: http://www.dineshbakshi.com/igcse-business-studies/external-environment/revis

The Use Of Internet In Business Essay Example | Topics and Well Written Essays - 250 words

The Use Of Internet In Business - Essay Example This eliminates the use of intermediaries in business transactions. It provides a channel for consumers to interact directly with business owners through the internet.Consumer to consumer electronic commerce (C2C)This is where business transactions are done directly between consumers. An –example of popular sites that are used for these transactions includes ‘bdizcom’, ‘craigslist’ and ‘ebid’ among others.E-GovernmentIt is a process whereby ICT is used in the sharing of information amongst different parties. It is advantageous because it helps to fasten paper-based processes and to improve the relationship between citizens and the government.Mobile commerceThis is the use of wireless devices to perform business transactions. It is considered a success when benefits are realized by its users. Electronic and mobile commerce is largely used in fields like manufacturing, marketing and investment amongst others. It exhibits the following advan tages; it reduces costs since it is cheaper than other source used in marketing or promoting a business. Secondly, it increases accuracy in business activities because it does not provide room for mistakes, and lastly, it provides a universal reach. For business, enterprises to have electric commerce they should have a web server hardware platform that is complete with appropriate software. There also exists electronic payment systems that are used to enhance businesses transactions by companies.

Analysis of Semiotics and Archeology Research Paper

Analysis of Semiotics and Archeology - Research Paper Example It then goes ahead to systemize the signs and phenomena into different theories and models, and this is known as theoretic semiotics and finally tries to apply the knowledge gained to find practical solutions which are known as applied semiotics. The study of semiotics can, therefore, be applied in many contexts, one of which being in archeology. Archeology can be understood to be a science that carries out attempts to understand the past through the use of the physical evidence that is available. This evidence may include written material as well as other symbolic artifacts. In their work, it is important for archeologists to have an understanding of different symbolic behaviors and the different symbols that they come across in their work. According to Preucel (8), the field of semiotics has undergone a transformation in the recent past. This transformation means that semiotics has changed its traditional focus which was studying sign systems and classifying the signs to include th e study of how these signs are produced and their meanings as they occur in a social context. The basic premise in semiotics is, therefore, that meaning can only be derived from the social context in which the symbols or interactions are occurring. This has become important in the application of semiotics to archeology as the different signs or symbols that are to be found within the archeological exploration and process. The knowledge of symbols, signs, codes, and cons can, therefore, be applied in archeology. The understanding of the arrangement or organization if the material objects that are found into codes to give them meaning are, therefore, an important process. It is important to realize that unlike in the linguistic sentences the interpretation of material culture is a more complex process. As such, there is a need for archeologists to come up with a system that effectively structures and interprets the different aspects of material culture. This marks an important aspect of the relationship between semiotics and archeology. The relationship between semiotics and archeology is said to have begun in the 1960s when the linguistic model was first applied to studying archeological data. This was however only applicable to the study of Paleolithic and historical archeology and was therefore limited in its scope and area of study. The introduction of a theoretical framework for the combination of linguistic structuralism and processual archeology by Ian Hodder, however, marked the beginning of more formal and reliable use of semiotics in linguistic interpretation. The importance of semiotics in the study of archeology was emphasized by the fact that it is impossible for the material culture to produce meaning without the consideration of the context of this culture. In the understanding of the role that is played by semiotics in archeology, it is important that the concept of structuralism is explained. Structuralism refers to the approach that considers t he world to consist of structures that ate composed of different single entities that are mutually dependent.  Ã‚  

Violence in the Media Contributes to Behavior in Children Research Paper

Violence in the Media Contributes to Behavior in Children - Research Paper Example From the essay it is clear that  the issue of media violence is highly controversial and there has been no common consensus so far. According to some researchers, constant exposure of children to violent content on television, such as shooting, bombings etc., desensitizes them and hampers their emotional development. It is also stated that such exposure may possibly influence them to use it as a normal response when faced with stressful situations. It is also suggested that continuous exposure to violence and violent images, is likely to evoke feelings of fear, anxiety and trauma among children thus resulting in sleeplessness. Some children may find it difficult to differentiate between real and reel life events, thus causing developmental setbacks.As the report discusses the dangerous impact of exposure to violent content on television, is described differently by different researchers. The negative impacts of exposure to media violence is akin to that of smoking or consumption of tobacco, both of which result in life threatening consequences such as lung cancer.  Exposure to violent images and content on television, leads to development of bitterness and hostility among the children, which elicits harsh and intensely emotional responses and reactions when faced with difficult and taxing situations.  Neurologists have argued that extensive exposure to violent television programs and other aggressive content by children.

Analysis of the Picture Girl with Pearl Earring Created by Johannes Essay - 10

Analysis of the Picture Girl with Pearl Earring Created by Johannes Vermeer - Essay Example I’ve heard about the work of art earlier, but I have never thought about it as a great masterpiece. About a year ago, I read an article, about the most significant pictures of the world and found out that â€Å"Girl with a pearl earring† was one of them. I thought that it might be a really good picture, as the filmmakers even created a movie, which showed the audience the history of its creation. A few months later, my friend invited me to attend a local art gallery and I agreed. Going around the boring representations of nature and abstract figures, which meaning I could not understand, I ran against one reproduction, which attracted my attention and it was â€Å"Girl with a pearl earring†. I came closer to it in order to analyze it in greater details. A few minutes I stood calmly looking at the elements of the picture, trying to figure out of what everyone found so special about it. Dark ground, light face’s shades and the most important - sad, but a mys tique look of the girl, which hid some kind of a secret. I looked attentively on the main heroine of the picture. Who was she? Where was she from? Why did she look so sad? What is her history? On my way home, I noticed that I thought over these questions, trying to answer them. At home, I decided to search for this information on the internet. However, there was very little data about it. It is not known whether the author wrote it for himself or somebody else. According to one of the versions, the artist depicted his own daughter Mary. In any case, it is clear that this is an unusual portrait. The artist tried to capture the moment when a girl turns her head towards the viewer to someone whom she had just noticed. Much attention is focused on the girls’ pearl earring. The picture was painted by means of oil. The author used an unusual technique â€Å"tronie†, which was typical for the XVII century.

Marketing story analysis Essay Example | Topics and Well Written Essays - 1000 words

Marketing story analysis - Essay Example The story under analysis is â€Å"When marketers capture the moment† by David Benady. It was posted in the Guardian on 13th November 203. This piece explains the impact of real time marketing. The author argues that consumers today are more demanding from advertisers. They require witty but relevant messages, which must be delivered in real time. Companies like BMW, biscuit maker, Oreo and Betfair have used this strategy to capture new markets. These businesses have revolutionised consumer reach through social media. Nonetheless, one must invest considerable resources to achieve any clout. Literature review Consumer behaviour The consumer decision model is quite useful in explaining consumer behaviour. Blackwell (2001) explains that consumers often engage in a seven-step decision process. First, they recognize their needs, search for information, evaluate alternatives, buy, reflect upon their purchase and divest. Sometimes stimuli could alter this process. The stimuli may be internal or external. International influences include the knowledge, resources, personality or attitudes of the buyer. External influences involve social class, family, culture or certain situations. In this regard, consumers are active thinkers and planners. Erasmus (2001) disagrees with the above writers by stating that consumer behaviour is not always rational. Sometimes individuals may behave in a non conscious manner. Consumer behaviour is sometimes opportunistic and even disorderly. Using rational approaches may discount the relevance of emotions and other dynamics. 7 Ps The 7Ps marketing mix is a conceptual framework in which key decision makers configure their offerings in order to mach customer needs (Andersson, 1992). Palmer (2004) explains that the tools are useful in short term tactics as well as long term strategies (Chaffey et. al., 2000). Moller (2006) likens the elements of the marketing mix to ingredients of a cake. Their proportions can be changed in order to prepare the perfect cake (Patterson and Ward, 2000). The marketing manager must attempt to trade off benefits of one concept with gains from the other (Peattie, 1997). A company’s marketing philosophy comes from its allocation of resources within the 7Ps (Egan, 2001). This approach separates marketing from the rest of the organisation and allows for delegation of marketing duties to specialities (Ingram et. al., 2007). Some authors disagree with the above sentiments by explaining that not all parts of the 7Ps need to be given equal attention; certain aspects are more cri tical than others (Stratten, 2010). Furthermore, most companies regard product as a distinct component (Jobber, 2010). However, some companies sell a series of products, each of which is connected to the other in the mind of the consumer (Pride and Ferrell, 2010). When implementing the marketing mix, one may consider marketing as culture, as a strategy, or as a tactic (Rafiq and Ahmed, 1995). Communications mix The 4Cs are a fundamental framework used to explain how companies select marketing communications. Scholars posit that this could be done on the basis of control, costs, credibility and communications (Gilliland and Johnston, 1997). If an organization feels that it needs to control message delivery, then it may opt for personal communication mixes (Balmer and Gray, 2003). The financial resources that a company has may affect its ability to exert leverage over the third party that is transmitting the message (Mohr and Nevin, 1990). Credibility in communications is often ascert ained through a third party that seems objective in order to distract consumers away from the actual intention of selling (Houston and Gassenheimer, 1987; Houston and Gassenheimer, 1987). Finally, the geographic dispersion of the target audience will determine how effectively the message reaches its audience (Stern and El-Ansary, 1995). Analysis In the case under analysis, the author feels that consumers in social media have raised their expectations concerning consumer brands

The Changed Face of the New Colossus in the New Millennium Essay

The Changed Face of the New Colossus in the New Millennium - Essay Example been affected by these immigrations This essay shall envisage finding the answer to these questions, and shall compare the trends as described in three articles by Portes and Rumbaut (1996), Reed Ueda (1994), George J. Sanchez (1993) as a part of the analysis. It shall be argued that, there are clear differences in the emerging immigration patterns of present day, from the early immigrations in the nineteenth century; and discuss briefly, some of the factors like 1) Economic 2) Opportunities/aspirations 3) Cultural and Educational Background of immigrants, with a special mention on the Mexican immigration, shall conclude with a note on the shortcomings as well as the significance of such analysis. The 'old' and the 'new' immigration: Portes and Rumbaut (1996) have given one of the best classifications of immigrant patterns. Classified as 'old inflow' and 'new inflow' immigration, the former has taken place in the late nineteenth century and the latter in early twentieth century-the "contemporary immigration". There are unmistakable differences in the pattern and people, between the two. The "old immigration overwhelmingly European and white, but the present inflow is to a large extent non-white and comes from the countries of the Third World" (Portes and Rumbaut, 1996:404). The authors have given four classifications of immigrants: 1) Labor Immigrants: who were largely low-skilled, low literacy and who willingly accepted low-paid jobs, and were in great demand in the industrial, manufacture-oriented America. Coming in from Mexico, Jamaica, and the Caribbean etc. this group of immigrants constituted both legal and illegal. The employers had to pay far less wages to this divers e, non-white ethnic groups, and for the employee the approximate earning of $4.25 per hour was six times higher then the wages in Mexico and other such 'sending countries' (Portes and Rumbaut, 1996:406-9). 2) Professional Immigrants: This group is the opposite of the former. The immigrants of this group were highly educated and brainy; "labeled as the 'brain-drain' in the countries of their origin" this group did not take up menial jobs in the U.S. (Portes and Rumbaut, 1996:412-13). They were particularly of Asian Origin, with Chinese, Philippinos, Indians, and Taiwanese, and significantly large numbers. The one exception was the British, who also were a part of this group. After the passing of new provisions under the Immigration Act of 1990, in the year 1992, the number of Visas granted to this group tripled (Portes and Rumbaut, 1996:411). It is significant that this group opted for immigration probably because of the better opportunities available to them in their host country, w hich they perceived to be in proportion to their education levels. The earnings, especially of the Indians, were among the highest in 1990. They were perceived in a positive light, generally, since they rarely were considered a problematic community or manifested any signs of "tightly-knit ethnic community" (Portes and Rumbaut, 1996:411-12). 3) Entrepreneurial Immigrants: Immigrants from Korea, Cuba, Jews and Japanese belong to this group, predominantly. They enter with small entrepreneurship businesses and as their business expands they bring in others of their community to man their expanding set-up. Thus, their concentration as a strongly-knit ethnic

Discuss the similarities between Louis Wirth's Urbanism As A Way of Assignment

Discuss the similarities between Louis Wirth's Urbanism As A Way of Life and Cara Buckley's article in The New York Times - Assignment Example Thus it is expected that there will not be occurrences of abrupt and discontinuous variations in personality between people living in the city and those on the countryside. However, recent studies have revealed that the experience of country folks moving to the city has been characterized by hardship where many feel left out while others just fail to adapt to the busy city life. This paper seeks to research and discuss the similarities between Louis Wirths "Urbanism as a Way of Life" and Cara Buckleys article in The New York Times. According to both authors, the rapidity and recentness of urbanization in the United States is a major course of the problems faced in urban centers and the lack of awareness towards them. The urban centers are populated densely by individuals from diverse cultures and religions which leads to very different modes of life among the city inhabitants. There is a wide variability and segmentation of individuals and a significant absence of intimacy in the relation between fellow city inhabitants which are generally superficial and short lived. According to Wirth (2), the heterogeneity of the urban population results in disintegrated social structures which promote mobility, instability and insecurity. Buckley’s article also reflects Wirth’s ideology that the social life in urban centers is superficial and there are distant social relations. Buckley writes about the experiences of newcomers in the New York City and how it changes the personality and social behavior pattern s of the people who move to the city. This is depicted in Lisa Phin’s case who is 25 and moved to the city from Dallas (Buckley 2008). She had a hard time making friends and out of the loneliness she faced she resorted to building friendships through online websites. The tight schedules, routines and the usual bustle of the city life quickly take the

Understanding Children's Behavior Essay Example | Topics and Well Written Essays - 3250 words

Understanding Children's Behavior - Essay Example Understanding Children’s Behavior Any growing child needs basic in order to adapt to the tenets of this life. In today’s schools, students with behavioral, emotional, and social difficulties have graced the current educational backyards and posed a great deal of problem to the teaching staff (McCall, 2004). Are these maniac types of students subject to rejection in schools or is it a challenge the modern educational system should address amicably? The truth though is that children’s with special emotional needs have come as the problem of the day in many schools. In support of such students and their parents, the government educational agencies have taken it their mandate as teachers’ response to such behaviors deems not very effective (Cook, 2006). These students’ have to be included in the mainstream schools. Their stay sees unrelenting application of palatable government adoptive policies, which has been termed as Inclusive Schooling. The facilitators of these policies are the teachers as they form the direct conduct with these behavioral kids. The beliefs, values, and attitudes of the teachers are much more of a necessity since the fate of such a kid is in his hands. This paper examines what balance is necessary between the practitioners and the sect of students with physical and medical needs, to those with moderate learning difficulties in mainstream schools.... With everyday interaction, there have come a number of issues destabilizing the professionalism of teachers. The effect of dealing with such students can as well affect the production of any professional teacher. These students pose as a problem and much of time consumed in addressing their behaviors. This is an expense if there are other kids who are morally correct and ought to learn with little distraction (McCall, 2004). Teacher perception, feeling of frustration and mistrust between a teacher and such a distractive kid are some nuggets that crop-up in a professional in encounter with such students. Every child develops with ambitions especially in early days of schooling (Frederic, 2011). According to Kolb & Hanley-Maxwell (2003), a teacher who handles a large group of intellectual diverse kids knows exactly the progress and capability of each child. If a child or a student develops some uncharacteristic behaviors, the teachers approach to the student and the class is as well af fected. This is perception. It is in line with the teachers’ professional teaching and helps make the learning process a success. How a teacher perceives a child generally depends on his conduct and behaviors. Professionally, teacher perception of school and general life pegs on a motivational plat-form. His perception encourages the livelihood of the students’ school life. The teacher to greater extend pose as parental guiders unto to the students. The students in return create an emotional attachment especially if the teacher has an interesting charisma (Vulliamy & Webb, 2003). The teacher perception on his students is paramount to the role he performs to academically guiding the students. It posses a challenge if any student with

5 Star Doctor Essay Example for Free

5 Star Doctor Essay First a good doctor should be knowledgeable and should always keep abreast of development in her field of expertise. She should be a skillful diagnostician. A good doctor should neither under prescribe or over prescribe medication to her patient as to make her own profit. Second, a good doctor should has high Emotional Quotient or EQ. Thats mean to be a doctor who had warmer personality, be a better listener and communicator beside emphathetic in communication patterns to restore a level of calm and confidence to the patient and make them feel that the doctor is for them. Third, a good doctor should also be a good philosopher. This means that, the doctor should treat the patients in a holistic way. The holistic way of treating patient is by treat the patient as a whole person instead just physical symptoms which is to counsel the patient on their diet, excersice and stress management instead of just give the patient their medicine. Fourth, a good doctor should able to be a person who is clear and logical in thinking, work with sincere heart, have skilled with hands for the surgery and easy to reach in case of emergency. The doctor would be humble and confident enough to collaborate with other doctors or senior doctors in medical community to tackle an illness which she is not uncertain about, in order to offer the best practices in management and treatment to the patients. Fifth, a good doctor should need the Five Star doctor qualities. Which are, improves the quality of care by responding to the patients total health needs with integrated preventive, curative and rehabilitatve services while considering the patients as an integral part of a family and community. Next is to make optimal use of new but cost- effective technologies, bearing in mind ethical and finacial consideratons and the ultimate benefits as well as costs to the patient and society. The doctor also promotes healthy life styles by effectively communicating with individuals and groups and empowering their own health protection and well- being. The Five-Star Doctor should reconciles individual and community health requirements, stiking a balance between patients expectations and those society at large. Beside that, the doctor is able to work and fuction efficiently and effectively in teams, both within and across the health sector and other socio- economic sectors influencing health. Another qualities a good doctor should has are sincere, dedicated, and courteous. He is able to complement his medical knowledge and clinical judgement with humanistic qualities of integrity, respect and compassion asn sees the patients as fellow human beings and not as a case with an illness. A Five- Star Doctor is one who not only demonstrate professional competence but also one who manifest personal qualities of patient, maturity and confident beside listen tentively to the patient to the patients complains and try to answer all their questions to the best of his knowledge. Sensitive to patient special needs, particularly their emotional needs and general well being. Avoids robotic prescription and drugs but rather, help the patients by identify the underlying couses of their promblems. Last but not least, a good doctor will treasure the relationship with the patients based upon mutual respect and open communication. The conclusions are as a medical doctor I need the learning skills and clinical skills to be a good and a Five Star doctor. Beside that, I also need to have high EQ or emotional qualities to gain the trust from my patients and colleagues. This is important because without them who am I? Thats all from me thank you.

A Comparative Analysis on the Socio-Cultural Theories of Marx Essay Example for Free

A Comparative Analysis on the Socio-Cultural Theories of Marx Essay Over the years, the names Karl Marx, Emile Durkheim, Max Weber, and Friedrich Nietzsche have been very dominant in the field of sociology, psychology, economics, and politics. In discussing the concepts of communism and materialism, the theories of Karl Marx cannot be disregarded. For Marx, the major influential factor in human history is economics (Cline 2008). According to Marx, even in the past, people were not moved by ostentatious ideas but rather by material things that helped them live and survive. Marx’s studies and theories also deal with explaining the roots of the collision of classes—the wealthy and labour classes. The conflict between the wealthy and labour classes became inevitable because of the rise of capitalism. Due to capitalism, there has been a separation between these two classes. The wealthy continue to own properties and acquire labourers as modern slaves to work for them in their businesses, while the labourers continue to struggle for what little they have, and they have to work day and night just to survive. It is also because of capitalism that the scarcity of resources has increased, and this made the conflict between the classes even worse. For Marx, everything is built upon the foundations of economics. All the prominent social and economic institutions as well as other organizations can only be understood well if they will be associated with economics. Moreover, Marx expressed that oftentimes, people tend to think that their ideas actually root from truth, beauty, love and other grand concepts, but in actuality, those ideas are from class interest and class conflict (Cline 2008). On the other hand, as compared to Marx, Emile Durkheim was better known for his studies of the communication process in relation to sociological analyses. The main idea of Durkheim’s theory notes that the civilization of human beings is a result of communication (Book Rags 2008). Their psychological nature becomes cultural forces, and the material and economic life becomes the community and the society. Aside from this, Durkheim also became a prominent figure in the field of sociology. He explained the nature of the society with an evolutionary approach, regarding society as an organism that has a specific structure and function (University of Regina 2002). According to Durkheim, although a society is composed of individuals, he pinpointed that a society is not simply a sum of individuals; rather, it has an identity and existence of its own that is different from the individuals that are part of it. He further added that it is the society that is influencing the individuals through norms, social facts, sentiments, and social currents, rather than the individuals influencing the society as a whole. Durkheim’s sociological ideas also posed a concern towards social order. He tried to find out how a modern society remains intact given people’s differences, individualism, and autonomy of individuals (University of Regina 2002). Eventually, Durkheim was able to find the answer and explained it in his book, ‘The Division of Labour in Society’. In the book, Durkheim defined and explained the concepts of social solidarity, common consciousness, and systems of law which he also connected to the idea of forced division of labour. However, he claimed that such forces in the society will not always be effective in creating solidarity. Thus, there will be disruptions in solidarity and consciousness because of the social changes. This chain of ideas introduces the concept of anomie or suicide, which Durkheim considered as a naturally occurring phenomenon in every society. Durkheim also expressed his ideas about social action. In explaining this concept, he took the structuralist approach. He considered the social structures to exert a strong influence on social action (University of Regina 2002). He believed that the collective thoughts, beliefs, practices, and consciousness of individuals can indeed make a difference in a lot of ways. Max Weber shared the same position as Marx in terms of alienation in relation to former’s views about the inevitable rationalisation and bureaucratisation of the world (The Hewett School n. d. ). Both of them agreed that it was the modern methods of organisation which drastically increased the effectiveness and efficiency of production. Both of them also concurred that these modern methods paved the way for the exceptional domination of man over nature. They also shared the same opinion of the modern world with such rationalized efficiency—that it threatens to transform into a monstrous being and dehumanize its creators (The Hewett School n. d. ). However, Weber opposed Marx’s claim that alienation is only a transitional stage towards man’s true liberation. Ha also denied that inevitable characteristic of socialism. Previously, Marx noted that capitalism caused the lowering of the worker class in the mode of production. However, Weber argued that this situation cannot be avoided in a rationally coordinated system. Weber further added that men cannot participate in socially significant actions anymore unless they join a larger organization. It is through these organizations that men get to sacrifice their own goals and desires for the sole aim and objective of the organization. Thus, people get to take off a part of them and therefore get to be alienated. Lastly, Friedrich Nietzsche was known in his arguments about the core and foundations of morality. Unlike Marx, Durkheim, and Weber, Nietzsche’s theories are more inclined to morality, and he was more into arguing for concepts that relate to religion. However, his theories posted a huge significance in the fields of sociology, economics, and politics as well. His moral philosophy is primarily critical in orientation. With his philosophy, he attacked morality both for its commitment to weak descriptive claims about human action and also for the adverse impact of its distinctive norms and values on the budding higher types of human beings—or what he calls the ‘higher men’ (uberman) (Zalta 2007). This idea of higher men explains that, above all other motivations, human behaviour is motivated by the will to power. He also became known in his arguments regarding the foundations of traditional Christianity. For Nietzsche, the creativity and realities of the world are more important than any consideration of any worlds beyond (UK Apologetics 2007). Aside from this, he also had several beliefs which proved his interest to challenge the tradition and beliefs of Christianity. Nietzsche believed that the goal of a human’s life must be to find his/her true self and not to help others. He also believed that sexuality does not really oppose virtues; rather, it is a virtue in its own right. Furthermore, he also argued that the highest virtue an individual can have is to be true to him- or herself. Thus, Nietzsche’s ideas can be observed to have a sense of selfishness. However, it can be explained that he has this kind of belief since his exposure and genre are that which believe in the power of the human will alone and not of any greater being. Upon analyzing the theories and theorists mentioned above, I observed that all their ideas contribute a lot to the developments of the society nowadays. The first three theorists dwell more on the economic side. They explained the effects of capitalism, social classes, and the harmony of relationships within a society. On the other hand, Nietzsche observed the moral part which the first three theorists seemed to have overlooked. Looking at our modern society now, everything seems affected by multimedia. If only Marx, Durkheim, Weber, and Nietzsche still exist today, they might probably look at multimedia as one of the most powerful forces that has the ability to shape a society. However, relating their theories to the modern concepts of multimedia today, Durkheim’s concepts seem to have the greatest relevance to it. This is because Durkheim regarded communication as a shaping factor of civilization. By this, he meant that communication (which includes multimedia nowadays) is one of the forces that pave the way for human organization (Book Rags 2008). Communication or multimedia in the modern perspective can also be interpreted—using Durkheim’s view—as the mould which makes or shapes a society. Thus, a society without the practice of communication cannot be considered a civilized society (Book Rags 2008). Putting this into modern context, a society without the practice of multi-media—which can be considered as one of the most powerful means of communication at present—is a society which has not yet reached development. List of References Cline, A. (2008). ‘Religion as Opium of the People’. About. com [online]. Available from http://atheism. about. com/od/philosophyofreligion/a/marx. htm? p=1 [29 October 2008] Book Rags (2008). Durkheim, Emile (1858-1917) [online]. Available from http://www. bookrags. com/research/durkheim-mile-1858-1917-eci-01/#bro_copy [29 October 2008] The Hewett School (n. d. ). Weber and Marx [online]. Available from http://www. hewett. norfolk. sch. uk/CURRIC/soc/WEBER/wm. htm [29 October 2008] University of Regina (2002). Conservative Approaches [online]. Available from http://uregina. ca/~gingrich/s16f02. htm [29 October 2008] Zalta, E. Ed. (2007). ‘Nietzsche’s Moral and Political Philosophy’. Stanford Encyclopaedia of Philosophy [online]. Available from http://plato. stanford. edu/entries/nietzsche-moral-political/ [29 October 2008] UK Apologetics (2007). Friedrich Nietzsche (1844-1900) [online]. Available from http://www. ukapologetics. net/truthaboutnietzsche. html [29 October 2008]

Factors Influencing Decisions to Undertake Financial Savings

Factors Influencing Decisions to Undertake Financial Savings Background Information The concept of saving does not provide itself to a concise definition leading to diverse definitions put forward by various researchers and economists in the economic literature. In the macroeconomics literature, it is considered as disposal income less consumption. Issahaku (2011) contended that saving goes beyond the proportion of disposable income that is not spent and that, spending on durable goods such as furniture, home accessories, appliances, computer, equipment and accessories, automobiles among others are ways of saving too. Andrea and Francisco (1998) also pointed out that investment in human capital such as medical products, apparatus and equipment, professional health services, health insurance and so forth are forms of saving. Nonetheless, the short coming of this view is that it conceals the clear distinction between expenditure and saving because several of the human capital components mentioned are more or less current expenditure items. This study seeks to consider saving as deposits in savings accounts which are done with banks, microfinance institutions, susu groups and other saving avenues (Schultz, 2005). This definition is in line with the definition put forth by the 2013/2014 Ghana Living Standard Survey (GLSS 6) report as the setting aside of unspent income in a bank or a non-bank financial institution or in other forms of arrangement such as pension plans and some insurance products. The reason for this definition is that, it is through these saving window that financial institutions get to increase their credit standing and promote investment. Notwithstanding the lack of a common definition for the concept saving, it is an important macroeconomic variable to be studied under the purview of the economic arena of an individual as well as household level. Saving according classical economist like Adam Smith, David Ricardo and J.S. Mill is an important determinant of economic growth. For the individual or household, savings serves as a cushion against future unforeseen and uncertain circumstances of life while for a country’s economy as a whole, it leads to higher economic growth. For Rao (1980), saving constitute the basis for capital formation and capital formation constitute a major determinant of economic growth. Unlike developed economies where income is generated at a higher rate which encourages more saving thereby translating into more capital formation, developing economies like that of Ghana where income standard is almost uncertain coupled with low rate of financial inclusion of the various sectors of the eco nomy, it will be appropriate to pay more attention to the patterns and determinants of saving in the economy. On average East Asia saves more than 30 percent of gross national disposable income (GNDI) while Sub-Saharan Africa saves less than 15 percent. Regional differences have been rising: over the past three decades, saving rates have doubled in East Asia and stagnated in Sub-Saharan Africa and in Latin America and the Caribbean (Loayza et al., 2000). By a hike in aggregate saving, the social value of saving can exceed its private value in many developing countries. National savings of every economy can be broadly categorized into three saving type namely the household sector saving, private sector saving and finally the private sector saving. Public savings is the saving done by government such as state, local and federal government while private savings is the saving done by corporate business, institutions and organisations. Household sector savings is the saving done by families and individuals. Among these three savings type, the household sector savings is said to contribute a larger share to the total domestic savings of the economy (Rehman et al., 2011). Household sector savings is of utmost importance to the capital formation of every economy in that, the sector engages in substantial financial and non-financial investment and make possible both private and public investment by transferring accumulated savings. The Ghanaian household sector savings is made up of savings from urban households and that of rural households. Rural household sector is vital to the Ghanaian economy not only because of its potential in generating employment and income, rather, because of the limit set by this sector to the growth of some other sectors. Hence the growth of the aggregate economy is enormously dependent on the amount of savings emanating from this sector and how they are transferred into the hands of the enterprising investors. Ghana’s quest to mobilizing enough domestic resource through financial savings for capital formation which will eventually manifest itself in economic growth is believed to have begun when the country embarked on a comprehensive financial sector reform. Preceding this era, the country’s financial system was shallow , fragmented and almost at the verge of collapsing as a result of excessive state control and weak institutional framework leading to lower rate of financial savings. Many were the significant strides made in the economy during the reform which was mainly driven by liberalization policies such as interest rate deregulation and credit allocation, improved regulatory and supervisory frameworks especially in the financial sector. All these were geared towards enhancing banking intermediation that would improve financial savings mobilization. Despite these significant strides made, it is worth noting that most of the expansions in the financial sector were only c oncentrated in the urban areas at the expense of the rural societies (Osei-Assibey and Baah-Boateng, 2012). In recent times, the economy has witness a considerable increase in the number of both foreign and local financial institutions with the licenced Micro Finance Institutions leading with a total of 409 as at July 2014. Rural/Community Banks follows with 137 and finally, 58 Non-Bank Financial Institutions. (Data source: Bank of Ghana Website). Despite these significant increase in the number of financial institutions, the 2005/2006 and 2013/2014 Ghana Living Standards Survey (GLSS 5 and 6) reports have revealed that rural areas have higher percentages(78% and 78.5%) of households that do not owns a bank account or undertake financial savings as compared to that of urban households( 61% and 53.6%) respectively. This leaves us with mind boggling questions such as; what factors at all are responsible for these high percentages of rural households without savings account? What are the factors that influences the decision by rural households/individuals to hold bank account or undertake fin ancial savings? Do the operations of financial intuitions actually play a role in influencing the decision by rural households to hold bank accounts or/undertake financial savings? These questions and many other more are begging for answers. It is against this backdrop that the study seeks to investigate the factors that determines the decision by Ghanaian rural households to undertake financial savings or hold bank account. The hypothesis to be tested is whether operations of financial institutions actually play a significant role in the decision-to- save by rural households in Ghana. For the purpose of this study, it must be emphasized that â€Å"saving† refers to an individual having a bank account or is financially contributing to a loan/savings scheme in any of the financial institutions (i.e. banks, microfinance institutions, susu groups and other saving avenues). Problem Statement: It is now widely understood that saving has great potential impact. This insight is grounded in evidence that the poor do save in cash and in-kind—whether as a way to build assets, manage household cash flow, or effectively cope with risk. However, much of their savings remain informal and outside of the financial system (The SEEP Network 2013). Savings makes it possible for combating or meeting any emergency accrued by the individuals or the households or any corporate agencies. Saving is more often meant for meeting contingencies but sometimes it also acts as a form of investment. People are sometimes not inclined towards saving and the very reason for this, is the lack of awareness. Given the proliferation of financial intuitions (both locally and foreign owned) in recent times, one will expect that the percentage of households (particularly rural households) that undertake financial saving or/ holds bank account will be higher or at least match the increase in the number of financial institutions. Rather, the opposite is what is being observed. According to the 2005/2006 and 2013/2014 Ghana Living Standards Survey (GLSS 5 and 6) reports, rural areas have higher percentages(78% and 78.5%) of households that do not owns a bank account or undertake financial savings as against that of urban households(61% and 53.6%). This reflects a worrying phenomenon and leaves us with mind boggling question such as; what factors are accounting for these high percentages of rural households without savings account? What are the factors that influences the decision by rural households to hold bank account or/undertake financial savings? Do the operations of financial intuitions a ctually play a role in influencing the decision by rural households to hold bank account or/undertake financial savings? This is where the study becomes relevant in providing answers to the above mentioned mind boggling questions. Aggregate saving in any economy is dependent on a number of variables. For effective economic planning, the planners should have an idea regarding the capacity of saving of different groups of people and the method by which saving can be improved. To advocate for financial saving, there is a need to know about the saving motives of the individuals. An understanding of the saving preferences also helps in calculating the saving instruments which can efficiently arouse saving. Objectives of the Study: The study seeks to investigate the factors influencing the decision to undertake financial saving in rural Ghana. 1.3.1 Specific objectives: The above objective of the study will be achieved by; Analysing rural households’ attitude towards financial savings Examining whether the operations of financial institutions such as proximity to financial institution and the extent of flexibility in opening accounts significantly play a role in influencing the decision by rural households to save. Research Questions: Some of the questions that this study is seeking to answer are; What are the factors that influence the decision by rural households to undertake financial saving or/ hold bank accounts? Among the factors, which of them significantly influence the decision-to-save? Do the operations of financial institutions such proximity to financial institution and the extent of flexibility in opening accounts have significant bearing on the decision by rural dwellers to save? Significance/Justification of the Study: Recounting the saving potential of rural households, Meyer (1985) provided some reasons in support of the saving potentials of rural households and these are; 1) rural households save automatically between harvests, and/or sell a portion of their crops to pay off debts or to expand consumption; 2) rural households are heterogeneous rich and poor; rich households can always save over long and/or short periods while poor households can save only over short periods; and 3) more modern farming methods allow farmers to increase income and, therefore, savings. It appears the intervention measures (such as interest rate deregulation and the liberalization of financial sector) which has resulted in the upspring of a number of financial institutions and establishment of Rural/Community Banks put forward by Ghana to take the maximum advantage of the saving potentials of the rural households is not yielding its intended objectives as indicated by the 2005/2006 and 2013/2014 Ghana Living Standa rd Survey (5 and 6) reports. It is just appropriate that more time and resources are spent in studying and paying more attention to the savings decisions of rural households so as to take advantage of their saving potential if the objective of mobilizing enough financial resources for capital formation is to be achieved as a country. This is what the study stands to furnish us with. Also, many are the studies that have been found in the literature to exist on saving prior to (Mills and Ricardo 1884) through Harrod and Domar’s postulation about the essence of savings on economic growth to date. These studies rather focus on the determinants of the amount or rate of savings (Issahaku, 2011; Alma and Richard, 1988), macro level analysis (Gupta, 1970; Khan et al., 1992 😉 and description of savings behaviours using descriptive statistics (Komla, 2012) leaving out the quantitative analysis as gap in the literature. In the Ghanaian context, studies done on the determinants of saving of rural households using a micro level approach have mostly been skewed toward a specific rural area, on gender basis or a group of rural areas in Ghana such as Issahaku, (2011); Munin et al. (2013); Komla, (2012), Oduro et al. (2012 ) etc. This study takes a micro level approach and a nationwide analyses of the determinants of financial saving decision of rural households i n Ghana by employing quantitative and descriptive statistics. This study again gives an insight into the correlation between the decision to save by individuals in the rural areas and the operations of financial institutions. Financial institutions such as banks and other non-bank financial institutions also stand to benefit from the findings of this research as the findings will make them aware of opportunities to provide rural communities in the Ghana with accessible savings outlets which will enable these businesses to make profit. Finally, the current study will add to the existing literatures on financial savings and shall be a reference material for future study. Methodology: The study is focused on using secondary data from the Ghana Statistical Services on the Ghana Living Standard Survey 6(GLSS 6). This is because it captures well most of the variables of interest such as age, marital status, educational status of household heads family size, income dependency rate etc. The study takes a look at two analysis i.e. descriptive analysis and quantitative analysis. The quantitative analysis takes a look at the determinants of the decision to hold bank account/undertake financial savings by rural households (being binary in nature) with the other independent variables carried out by adopting the model employed by Munin et al (2013) with some modifications. Organization of Study: The study is organized into six chapters including the present one. The second chapter of the study covers an overview of financial saving in general, the importance of rural financial savings to an economy especially the economy of Ghana etc. The third chapter includes related theories of saving, views on the savings potentials of rural households and studies conducted on the saving behaviour both rural and urban households in Ghana and other countries . The fourth chapter presents the methods used in this study and the source of the data used. The fifth chapter includes the empirical estimation and discussion of the results generated. The sixth and last chapter includes the summary, recommendations and conclusion.

Pfizer Drug Suit :: essays research papers

Pfizer and the Nigerian Trovan Suit   Ã‚  Ã‚  Ã‚  Ã‚  There has been a controversy about the experimental testing of the drug Trovan (trovafloxacin), by Pfizer, a major pharmaceutical company. Pfizer held clinical trials of the drug in Kano, Nigeria, during the 1996 epidemic of bacterial meningitis. The experiments were conducted on 200 children and were said to be successful. Recently, 30 Nigerian families of the children used in the experiments filed a lawsuit against Pfizer claiming they had violated laws by not obtaining permission from the families. (Reliefweb) This lawsuit is unprecedented. I believe Pfizer handled this experiment with good intentions and the press, namely the Washington Post, has unfairly portrayed them.   Ã‚  Ã‚  Ã‚  Ã‚  The Food and Drug Administration (FDA) has recently restricted the use of the antibiotic, Trovan, after it has been proven to cause liver failure and a small number of deaths when prescribed for many types of infections. Doctors were warned to reserve the use of Trovan for use only in the treatment of patients who meet very specific requirements. (Branch Law) Although it is harmful when used for certain ailments, Pfizer reports that Trovan has proven to be effective in treating meningococcal meningitis. This was determined during the experiments in Nigeria which were supervised by both American and Nigerian doctors. (Pfizer)   Ã‚  Ã‚  Ã‚  Ã‚  This experiment took place in Africa because of its recurring meningitis epidemic, which kills thousands of people. Pfizer took the opportunity to compare Trovan with ceftrixone, which was the commonly used drug at the time, to prove its effectiveness. One hundred patients were given Trovan and another 100 ceftrixone. In each group ninety-four percent of patients survived. â€Å"This mortality rate of 6% for both patient groups was lower than that seen in †¦patients with non-epidemic meningitis (range 6-10%), and lower than the overall fatality rate for this particular epidemic (10-30%).†(Pfizer) The incidence of side effects while using Trovan was not any higher than with ceftrixone. Oral Trovan proved to be a very safe, useful and promising treatment for this disease as compared to using other methods, which had to be given intravenously and could spread hepatitis or HIV. Pfizer states that, â€Å"The trial was designed and conducted in accordance with good medical practice and ethical norms.† They also said that both the Nigerian Ministry of Health and a local Nigerian ethics committee approved the experiment and a copy of this was sent to the FDA. â€Å"Prior to treatment, informed consent was obtained.

Capital Punishment is Murder Essays -- Against Death Penalty Essays

American history is replete with examples of brutality and foolishness that will forever blot the American conscience. Early in this century, Sacco and Vanzetti were railroaded for a murder of which they were almost certainly innocent. The trial was a farce, and the verdict was a more a result of bias against Italians than of the evidence. Their lives were forfeit. Later in the century, Julius and Ethel Rosenberg were tried for conspiracy to commit espionage. Despite questionable evidence and even more questionable conduct on the part of prosecuting attorneys and government agencies, they were convicted; the verdict was a statement of public hysteria and fear of Communism. They too met the executioner. Not yet ingrained in the annals of history, in the past months the state of Texas executed a man who even the state admitted had not pulled the trigger, but was only an accomplice. If the recent elections prove anything, it is that these examples of the state-sanctioned murders of inno cents have done nothing to change the American mind. Many Republicans ran and won on a "law and order" platform; in New York, Governor George Pataki defeated former Governor Mario Cuomo largely on the basis of Cuomo's opposition to capital punishment. This article is an appeal to readers' morality, to their consciences. It does attempt to show that the death penalty is costly and impractical (though it is), or that it is unconstitutional (which it may well be). The article is an appeal for mercy. Perhaps the greatest problem with the death penalty, as the cases of the Rosenbergs and of Sacco and Vanzetti point out, is the chance for error incurred in capital cases. A study conducted at Stanford University found that, since 1900, more than fifty pe... ...run by criminals unless the criminals are all destroyed: it is a war of us against them and we must use whatever means are necessary to fight against them. Even more moderate advocates of capital punishment tend to hold to a black-and-white morality that justifies the brutality of capital punishment as a necessary act of self- protection. However, before giving in to fear of crime and justifying the deaths of innocents that inevitably result from the institution of capital punishment, we should remember that one of the few things that distinguishes human from animal is the capacity for mercy. Even if we could be absolutely certain of a person's guilt, by killing him or her do we not make murderers of ourselves. Darrow reminds us exactly what it means for society to abandon its mercy: "I would hate to live in a state that I didn't think was better than a murderer."

Themes in the Tempest Essays -- Tempest essays

Themes in the Tempest       The Tempest is generally considered to be Shakespeare's last sole-authored play. The play draws a number of oppositions, some of which it dramatises, and some of which it only implies. Prospero, a figure exhibiting many resemblances to the Elizabethan idea of the 'Mage', (of whom the best known is probably Dr. John Dee), is opposed to both his corrupt brother, usurper of his role as Duke of Milan, and to Sycorax, an evil witch and mother of the 'deformed slave' Caliban. Sycorax does not enter the action of the play, having died before it opens, but enough is made of her evil disposition and behaviour to show Prospero as a model of human virtue in comparison. This despite Prospero's own use of magic to accomplish his will, and his bullying of the spirit Ariel and his threats to and punishments of Caliban. Prospero's role is central to the play, he is in control of the action throughout, through the exercise of his 'Art'. A further contast is drawn between Miranda, Prospero's daug hter, and caliban. Bothe were brought up together by Prospero since his arrival on Caliban's Island, but Caliban has not responded suitably to Prospero's civilising education. Miranda, however, in line with the tenor of Shakespeare's late plays in particular, is a model of chastity and virtue. Caliban's 'ingratitude' would seem to result from what we would call his genetic inheritance. Miranda calls him    Abhorred slave Which any print of goodness will not take (1:2:353-354) [FN1]    And Prospero    A devil, a born devil, on whose nature Nurture can never stick; on whom my pains, Humanely taken, all, all lost, quite lost. (4:1:188-190)    The opposition of nature and nurture is made... ...ntual relinquishing of power which entitles him to regain it. In my opinion, Shakespeare is associating true authority with renunciation, not with the exercise of tyrannical power.    NOTES 1. All citations and references are to Frank Kermode's Arden Edition, to the excellent introduction of which I am indebted throughout. 2. In the Masque, the anti-masque is a comedic prelude in which the villainous characters (of lower-class origin) plot against virtue and established power-relations. In the Masque proper divine beings (frequently played by courtiers) would step in and defeat the evil plot, whereupon the cast would leave the stage and dance with the audience. 3. Paul Brown, 'This Thing of Darkness I Acknowledge Mine' (in) Political Shakespeare, (eds) J. Dollimore & A. Sinfield, Manchester University Press, Manchester, (1996), pp. 48-71.   

Irony in Macbeth Essay

Irony: †¦ an event or result that is the opposite of what is expected. Many situations in Macbeth have unexpected results that are deemed as ironic. Lady Macbeth, the one who originally was labeled as evil becomes frail and weak, and succumbs to the madness that she is driven to by her guilty conscience. Macbeth the one who was so hesitant is now ruled by his greedy, murderous, impulsiveness. Macbeth was once a loyal, valiant soldier who appreciated the King. He then turns his trust and fate into the hands of the supernatural and starts increasingly putting his need for guidance of what he should do, and what will become of him, into the hands of three witches. He starts committing evil acts of murder out of what he feels is his best interest but also out of irrational impulsiveness. Lady Macbeth, initially, makes herself out to be evil â€Å"Lady Macbeth: †¦Come, you spirits/ That tend on mortal thoughts, unsex me here, / And fill me, from the crown to the toe top-full/ Of direst cruelty!† (William Shakespeare I.v.43-46). She then backs down with many excuses when it comes down to performing the task of murdering Duncan. Lady Macbeth who was once strong, and believed she could tolerate her guilt falls into a state of insanity that eventually leads to her demise. Ironic changes occur in people when greed, dominance, and irrationality replace moral conscience, and social values. One realizes Macbeth is loyal to the king and in turn is respected by the king when Duncan presents the title Thane of Cawdor to Macbeth. In the quote â€Å"No more that thane of Cawdor shall deceive/ †¦And with his former title greet Macbeth† (I.ii.73-75) one can see the trust and respect Duncan has for Macbeth. Duncan believes Macbeth to be such a valiant soldier that he awards his loyalty to Scotland with allowing him the honor of being chosen to be the Thane of Cawdor, because the previous thane of Cawdor was executed for being a traitor. After receiving the prophecies, and then finding out he has been given the title Thane of Cawdor Macbeth thinks about how to make the third prophecy, of him becoming king, true. The thought of killing Duncan crosses his mind but immediately he rejects it, and is filled with guilt for having such horrid thoughts. His wife, Lady Macbeth, coaxes Macbeth into planning, and performing Duncan’s murder. Macbeth refuses, at first, to even consider the thought of killing Duncan. He is especially hesitant because Duncan has been so kind to him, and has never wronged him in any way. Lady Macbeth continually insults her husband’s manhood and convinces him that her plan of how to murder Duncan is fool proof. He gives in, he still believes it is wrong but comes to the conclusion it is the only way he will be able to attain the position of king. After the deed, of killing Duncan, is done he experiences and immense feeling of guilt. The irony of Macbeth killing Duncan, the King of Scotland, can be looked at in two views, of how the old thane of Cawdor was a traitor, and Macbeth has now turned into a traitor, also because Macbeth was a General in the Kings army and risked his life during wars to protect not only his country but the King. Macbeth was given the title thane of Cawdor when it was believed that the old thane of Cawdor was a traitor. Macbeth himself assumes the position of being a traitor, as he killed Duncan for his own personal gain and went against the social values of his country, that he once fought to keep, in addition to fighting for the values of his country he also was fighting to keep his country under the reining of Duncan as King. Macbeth lost his passiveness, decided to put trust into the prophecies of the witches by taking fate into his own hands. Lady Macbeth feels that she is able to be brave, and strong in order to accomplish the gruesome task, of murdering Duncan, herself if need be. Lady Macbeth calls to the supernatural to take her feminine character and replace it with evil. One can see Lady Macbeth’s desperation to become all that is not considered to be womanly weaknesses in the quote † †¦Come, you spirits/ That tend on mortal thoughts, unsex me here,/ And fill me, from the crown to the toe, top-full/ Of direst cruelty!† (I.v.43-46), here it is seen that she is calling on the supernatural to make her evil. She also states, while progressing with getting the soldiers drunk, â€Å"That which hath made them drunk hath/ made me bold; †¦Ã¢â‚¬  (II.ii.1-2), the alcohol has given her a sense of newfound bravery and strength. Lady Macbeth makes excuses, to Macbeth, as to why she was unable to bring herself to murder Duncan. Lady Macbeth, on the arrival of Macbeth to the court, immediately starts to talk about what she has done to help the murder go as planned but makes excuses as to why she could not kill Duncan â€Å"†¦Had he not resembled/ My father as he slept, I had done’t.† (II.ii.16-17) Lady Macbeth expects her husband to do something that not even she was able to bring herself to accomplish. Lady Macbeth was constantly reminding Macbeth that she could do the deed herself if she was given the chance, but in the end she backed out and made excuses and put her husband in the position of having to murder Duncan himself. Although Lady Macbeth bravery seemed legitimate, we saw that when it came time to do the unsightly task she was unable to bring herself to it, and even though she found it to be too awful of a feat for her to complete she still expected Macbeth to finish the hanest murder if for no other reason than obligation to her. Lady Macbeth complained that her husband was incapable of hiding his emotions and his inability to accept committing a senseless crime for personal gain. Lady Macbeth is telling Macbeth how to hide his guilt in this quote † †¦look like the innocent flower,/ But be the serpent under it†¦Ã¢â‚¬  (I.v.72-72). Here it is noted that she wants her husband to act and appear like nothing is wrong, and nothing out of the ordinary is going on, but to also be ready and waiting to strike when the time is right. Lady Macbeth is trying to encourage Macbeth that the assassination of Duncan is the only path that will take him to the role of King, that even though killing Duncan is a rather evil thing to do it must be done, and once Macbeth is king he will see that it was worth it. Macbeth is transformed into an impulsive, irrational fiend, who is willing to take any steps necessary to remove anyone who may get in the way of his rein as King. Whereas Lady Macbeth’s guilty conscience is slowly destroying her vitality, and she begins to drown herself in a guilt stricken state of madness. Macbeth no longer relies on his wife to give him support, courage, and insight within his evil deeds. He continually visits the witches’ advice of how to prolong his rein of king, and who not to trust. He begins to kill, with a guiltless conscience, for vengeance. Lady Macbeth falls deeper, and deeper into a state of neurosis that the guilt of her conscience has forced her into, she is now weak and unable to sleep, her nights are filled with constant bouts of sleepwalking trying to wash the blood off her hands. Their roles have been reversed Macbeth is evil and strong; Lady Macbeth is becoming more and more fragile. No longer is Macbeth the worried one who is constantly horrified by his own actions, he is the strong one who seemingly now has no social conscience and acts solely on the animal instinct of his Id. Lady Macbeth has fallen victim to her own sins, she was the one who once said â€Å"†¦ A little water clears us of this deed:†¦Ã¢â‚¬  (II.ii.85) Now she spends sleepless nights attempting to wash the imaginary blood away. Lady Macbeth who seemed powerful in the beginning let her life be shattered by haste and greed, as the once seemingly weaker Macbeth rose into a monster. Irony takes many forms through out the play, not only to create dramatic effect, but also to show the uprising of Macbeth through his newfound evilness, and the downfall of Lady Macbeth as she descends further and further into the insanity brought on by her eagerness for Macbeth to become King by any means necessary. Once a loyal, well liked Nobleman, Macbeth, in a simple run in with the supernatural turned into a hated, unworthy, King. Lady Macbeth’s external bravery in planning the murder is then proved to be an act when faced with the real situation and not just the scenario. Evil can be easily transferred, and as it progresses it is easy to see who has enough strength to be able to deal with the torture of the guilt. Through the irony of the changes in Macbeth, one is able to relate to how easy it can be to be engulfed in horror yet be blinded by the desire of wanting, and needing more for no other reason than personal gain.

Marketing of Chanachur

afternoon teatime leaf leaf leaf leaf m Industry of Bangladesh Bangladesh is a small tea producing country with 3% of the words tea employment. tea leaf is agro based, labor incentive and export point sector and plays an important role in the national economy through export earnings, tidy sum balance and employment generation. Our tea constancy dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet. To day we have 163 tea gardens. The each year production of tea 60 gazillion Kg of made tea and confide to amplification our production to 90 trillion Kg in the next 15 years. Basic Facts of Bangladesh tea leaf Industry 1.No of tea estates 163 2. No of tea factories 114 3. Total allocated sphere of influence 113863. 62 hect atomic number 18 4. Total ara beneath tea 48610. 16 hectare Characteristics of Bangladeshi Tea Our tea grown on the overgenerous green slopes of Surma and Halda Vallyes are fame for the following a. behavior Clearn ess b. Color Bright c. booze Pungent i. e. strong but non bitter d. Flavor It has flavor of Assam tea Quality of our tea has the character of spark with strength briskness and appropriates little time in brewing. Manufacture of Tea afterward plucking green leaf are transported to the grind for manufacture.The process of manufacturing comprises following stages- 1. Withering i. e. wet removal of about 10-15 (65-70% wither) from leaf and wreak some chemical for optimum flavor development. 2. Fermentation i. e. oxidation process when tea catechins i. e. polyphonols are degraded to desirable biochemical constituents named Theoflavin (TF) and Thearubigin (TR). 3. Drying i. e. moisture removal form oxidate leaf to 2-3% at dryer embouchure level. 4. Sorting i. e. grading of made tea according to particles surfaces and are given a grade name e. g.FP, FBOP, BOP, GBOP, OF, FOF, PD, RD, D, CD (10 primary Grades of CTC) while manufacturing tea in Bangladesh, shining liquor with sufficient strength and aroma, morsel and ISO 3720 are ensured. Types of Tea Bangladesh is manufacturing tea in the following two types a. CTC 99% b. fountain Tea 1% The processed teas are after grading as per size and make are jammed in airtight gunny bag or tea chest and sent our Bonded store in Chittagong for shipment. Types/ grades of different tea are as under- CATEGORY GRADES BROKENS FP (Flowery Pekoe) FBOP (Flowery Broken chromatic Pekoe) BOP (Broken chromatic Pekoe) GBOP (Golden Broken Orange Pekoe) FANNINGS OF (Orange Fanning) FOF (Flowery Orange Fanning) DUST PD (Pekoe Dust) RD (Red Dust) D (Dust) CD (Churamani Dust) merchandise System Marketing system of Bangladesh tea is defined as the process of sales agreement of manufactured tea in bulk or packed from tea state to the buyers at Chittagong auction off or at the estates levels from where teas are exchange with the permission of Bangladesh Tea maturate both directly to overseas buyers or national tra ders. Tea Auction is held every thorium at Chittagong. . Direct negotiation sale Tea can be exported to immaterial buyers through direct negotiation between the buyers and traders. 2. Ex Garden sale In which carapace sales by the exclusive producers directly from the estate to the internal buyers (wholesalers & Retailers) take place. Marketing Channels of Tea Tea estate Tea auction software system tea manufacturer Bidders Exporters Blenders Distribution foreign buyers Wholesale Wholesalers Retailers Retailers congenital Market Internal market deals with the wholesale and retail business enterprise of tea for internal consumption of the country.In this case both wholesale and retail trade license is to be obtained from Bangladesh Tea add-in along with Bidder ship license to infix in tea auction. The Tea Traders connectedness under the guidance of Bangladesh Tea Board arranges auction. All these licenses are renewable yearly. 2. 1 Industry Frame The tea labor of Banglades h consist the total production by using the 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg in the next 15 years. the industry frame of tea is considered of national, multination and local companies.