Marketing of Chanachur

afternoon teatime leaf leaf leaf leaf m Industry of Bangladesh Bangladesh is a small tea producing country with 3% of the words tea employment. tea leaf is agro based, labor incentive and export point sector and plays an important role in the national economy through export earnings, tidy sum balance and employment generation. Our tea constancy dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet. To day we have 163 tea gardens. The each year production of tea 60 gazillion Kg of made tea and confide to amplification our production to 90 trillion Kg in the next 15 years. Basic Facts of Bangladesh tea leaf Industry 1.No of tea estates 163 2. No of tea factories 114 3. Total allocated sphere of influence 113863. 62 hect atomic number 18 4. Total ara beneath tea 48610. 16 hectare Characteristics of Bangladeshi Tea Our tea grown on the overgenerous green slopes of Surma and Halda Vallyes are fame for the following a. behavior Clearn ess b. Color Bright c. booze Pungent i. e. strong but non bitter d. Flavor It has flavor of Assam tea Quality of our tea has the character of spark with strength briskness and appropriates little time in brewing. Manufacture of Tea afterward plucking green leaf are transported to the grind for manufacture.The process of manufacturing comprises following stages- 1. Withering i. e. wet removal of about 10-15 (65-70% wither) from leaf and wreak some chemical for optimum flavor development. 2. Fermentation i. e. oxidation process when tea catechins i. e. polyphonols are degraded to desirable biochemical constituents named Theoflavin (TF) and Thearubigin (TR). 3. Drying i. e. moisture removal form oxidate leaf to 2-3% at dryer embouchure level. 4. Sorting i. e. grading of made tea according to particles surfaces and are given a grade name e. g.FP, FBOP, BOP, GBOP, OF, FOF, PD, RD, D, CD (10 primary Grades of CTC) while manufacturing tea in Bangladesh, shining liquor with sufficient strength and aroma, morsel and ISO 3720 are ensured. Types of Tea Bangladesh is manufacturing tea in the following two types a. CTC 99% b. fountain Tea 1% The processed teas are after grading as per size and make are jammed in airtight gunny bag or tea chest and sent our Bonded store in Chittagong for shipment. Types/ grades of different tea are as under- CATEGORY GRADES BROKENS FP (Flowery Pekoe) FBOP (Flowery Broken chromatic Pekoe) BOP (Broken chromatic Pekoe) GBOP (Golden Broken Orange Pekoe) FANNINGS OF (Orange Fanning) FOF (Flowery Orange Fanning) DUST PD (Pekoe Dust) RD (Red Dust) D (Dust) CD (Churamani Dust) merchandise System Marketing system of Bangladesh tea is defined as the process of sales agreement of manufactured tea in bulk or packed from tea state to the buyers at Chittagong auction off or at the estates levels from where teas are exchange with the permission of Bangladesh Tea maturate both directly to overseas buyers or national tra ders. Tea Auction is held every thorium at Chittagong. . Direct negotiation sale Tea can be exported to immaterial buyers through direct negotiation between the buyers and traders. 2. Ex Garden sale In which carapace sales by the exclusive producers directly from the estate to the internal buyers (wholesalers & Retailers) take place. Marketing Channels of Tea Tea estate Tea auction software system tea manufacturer Bidders Exporters Blenders Distribution foreign buyers Wholesale Wholesalers Retailers Retailers congenital Market Internal market deals with the wholesale and retail business enterprise of tea for internal consumption of the country.In this case both wholesale and retail trade license is to be obtained from Bangladesh Tea add-in along with Bidder ship license to infix in tea auction. The Tea Traders connectedness under the guidance of Bangladesh Tea Board arranges auction. All these licenses are renewable yearly. 2. 1 Industry Frame The tea labor of Banglades h consist the total production by using the 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg in the next 15 years. the industry frame of tea is considered of national, multination and local companies.